A salon needs to show its services.
Ivy Blu Hair Salon brings salon information and online gift cards together.
Website Design & DevelopmentWebsites built
to do a job.
SERO designs and develops websites for businesses across Ireland and the UK, from our base in Dublin. We make your business easy to understand and the next step easy to take.
Designed & developed in Dublin.
For businesses across Ireland and the UK.
IN PRACTICE / ROOFNSTOP
A store built around
how customers buy.
/ START WITH THE CUSTOMER
Your website
has a job to do.
Clear beats clever.
Visitors need to understand what you offer, whether it’s right for them and why they should trust you. Then they need a clear way to act.
Explain. Make the business easy to understand.
Guide. Help people find what they came for.
Act. Make an enquiry or purchase straightforward.
Good design makes those decisions easier. The layout, words and interactions should work together, without making people stop to figure out the website.
/ DIFFERENT BUSINESSES, DIFFERENT NEEDS
Designed around your business.
Not around a template.
We start with your customers, competition, goals and content. The pages and design follow what people need to know and do, rather than forcing your business into a layout chosen in advance.
View JCD Construction Services case studyA recruitment business has two audiences.
JCD gives employers and people looking for work distinct routes through the site.
/ RESPONSIVE WEB DESIGN
Built for the screen
in someone’s hand.
On a phone, space is limited and the next action needs to be easy to reach. We consider the order of content, navigation and forms at each screen size.
The mobile version gets its own attention. It should feel like the same business, with an experience that fits how someone is using it.
View M.W. Mummery’s project
Genuine desktop and mobile layouts from the same SERO project.
/ WEBSITE PERFORMANCE
Fast isn’t a feature.
It’s the baseline.
People should be able to use the site without waiting for heavy images or unnecessary effects. That matters even more on a phone with a slower connection.
We pay attention to image sizes, loading behaviour and the code behind the page. Technical quality supports both the visitor’s experience and the foundations search engines rely on.
Useful content first.
Only the code and media the page needs.
Only the code and media the page needs.
/ SEARCH FROM THE START
Built to be found.
Search belongs in the planning, before the pages are finished. We organise content around your services and the questions customers ask.
Clear page structure, sensible URLs, descriptive titles and links that search engines can follow make the site easier to understand. Mobile usability and performance are part of that work too.
Explore our SEO service/ WHAT WE BUILD
What does your
business need?
From a clear service website to an online store, the scope starts with what your customers need to do.
- Business & service websites
- Explain the offer, show the work and make it easy to get in touch.
- Websites for enquiries
- Give prospective customers the information and confidence to take the next step.
- E-commerce
- Help customers discover products and move through the buying journey.
- Content & information websites
- Organise information so different audiences can find the pages they need.
/ SELECTED WEB WORK
See what that
looks like in practice.
RoofNStop
A rebuilt online store, shaped around product discovery and the needs of the trade.
M.W. Mummery Roofing
A considered website rebuild for an established roofing business.
Ivy Blu Hair Salon
Services, bookings and online gift cards brought into one salon website.
OUR WEB DESIGN PROCESS
Know what happens next.
- 01
Understand
Discuss the business, audience, existing website and what the new site needs to achieve.
- 02
Structure
Plan the pages, content and routes visitors need, with search considered from the start.
- 03
Design
Work through the visual direction and how the experience adapts to different screens.
- 04
Build
Develop the website, connect the agreed functionality and test how it works.
- 05
Launch
Review content, forms, links, redirects and key journeys before going live.
- 06
Grow
Discuss the search and marketing work that makes sense after launch.
Going live isn’t
the finish line.
The website gives your business a place to send people. Search, social media, video, email and SMS can help bring them there and keep the conversation going.
You can work with SERO on the build, or discuss ongoing marketing as well. We’ll recommend what makes sense for your business.
See how our services connect/ BEFORE YOU START
Questions about
your website project.
How much does a website cost?
The scope sets the price: the pages, content, design work and functionality you need. We discuss those requirements before recommending an approach and quoting. An online store and a straightforward service website are different projects.
How long does a website take?
It depends on the size of the site, the functionality and how ready the content is. We agree a schedule around the scope, including time for your feedback and testing, rather than promise the same turnaround for every project.
Can you redesign our existing website?
Yes. We look at what is working, what needs to change and what should be preserved. That includes existing content, important URLs and the routes customers already use. RoofNStop is one example of a SERO website rebuild.
Do you build e-commerce websites?
Yes. RoofNStop is a genuine example of our e-commerce work. We discuss the products, buying journey and functionality your store needs before defining the project.
Will the website work properly on mobile?
Mobile layouts are part of the design and build. We consider navigation, content order, forms and touch targets, and test across screen sizes before launch.
Can you help with SEO after launch?
Yes. SERO provides SEO as well as wider digital marketing. We can discuss ongoing priorities separately from the website build, based on your business and what you need next.
What about updates and maintenance?
We’ll discuss how the website will be managed, the updates you expect to make and any support you need. Responsibilities and any ongoing work should be agreed as part of the scope, rather than assumed.
Planning a website change?
Browse InsightsWhat Is a 301 Redirect and When Should You Use One?
A 301 sends an old URL to a permanent replacement. Learn when to use one, when a 404 is correct, and how to plan and test website migrations.
Why Websites Show 404 Errors
A 404 means an address was not found. Find the cause, choose between restoring, redirecting or removing it, and help visitors find their next step.
/ YOUR NEXT WEBSITE