Campaign Strategy
Decide who the email is for, why it is useful and what the reader should do next. Agree a sending rhythm you can sustain.
/ 05 / Give people a reason to return.
EmailMarketing
Give people a reason to come back.
Useful email keeps the conversation going with an audience that has shown interest. We plan and create campaigns around relevant products, updates and next steps, with the audience and timing considered before the send.
Start a Project
/ A REASON TO OPEN
Useful news.
For the right people.
An email gives you room to explain what is new, why it matters and where to find out more. The subject should match what is inside; the next step should match the promise.
- Who is this for?Start with a relevant audience.
- Why should they care?Lead with the useful information.
- What happens next?Make the action easy to find.
For a shorter, time-sensitive message, consider how SMS marketing fits alongside the email plan.
/ THE STARTING POINT
The list is a group of people. Treat it that way.
A returning customer may need a different message from someone discovering the business. Good campaign planning makes those differences useful: a clearer subject, relevant content and one obvious next step, instead of the same promotion sent to everyone.
Work directly with SERO, an independent Dublin agency working with businesses in Ireland and the UK. We agree the requirements, responsibilities and next steps around your business.
/ WHERE WE CAN HELP
The work behind
the service.
These areas help define the brief. The scope is agreed around what you need.
Email Campaigns
Write and design clear product updates, promotions and business news. Work with existing templates and brand assets where useful.
List Management & Segmentation
Organise the audience around relevant interests and customer context. Review list sources, preferences and exclusions before sending.
Scheduling & Performance Review
Check the content, links and audience, then schedule the send. Review available delivery, click and response information to inform the next campaign.
/ HOW WE APPROACH IT
A clear next step.
Then the next.
- 01
Understand the audience
Review your platform, list sources and customer context. Agree the purpose of the campaign and the group it should reach.
- 02
Build something worth opening
Write the subject and content around the reader’s reason to care. Design a clear reading order, check mobile presentation and make the destination easy to understand.
- 03
Send with a reason
Review the audience, links and schedule before sending. Use the available response information to improve the next campaign rather than judge success by one headline number.
/ BEFORE WE START
A few useful
answers.
Can you work with our current templates?
Yes. We can work with existing templates and brand assets, or agree changes to the content and layout. Platform requirements and access are reviewed before work begins.
How often should we send?
When you have something relevant to say and an appropriate audience for it. We agree a rhythm around the business and review the response; there is no useful universal sending quota.
Are automated customer journeys included?
Not by default. Tell us about any existing journeys or triggers when we review the platform. Any automation needs a specific brief and a confirmed scope rather than an assumed package inclusion.
/ LET’S TALK ABOUT YOUR BUSINESS