Promotional Business Videos
Introduce what the business does with a clear message and a useful next step.
/ 04 / Make it tangible.
VideoMarketing
Show the part words cannot.
A product detail. A service in action. A clearer introduction to your business. SERO creates practical promotional video for websites, social content and campaigns, shaped around what the viewer needs to understand.
Start a Project/ A CLEAR IDEA, MADE VISIBLE
Give the viewer
something to understand.
Show the work.
One subjectA useful detailA clear next step
This is the structure of a useful piece: establish the subject, show the detail and finish with a relevant action. The format follows its destination.
A video on your website can support a service explanation. A shorter piece for social media needs to make sense in a different setting.
/ THE STARTING POINT
Start with what the viewer should take away.
A video does not need to explain the whole business. Choose one useful subject and decide where the finished piece will appear. That gives the content a clear job and makes decisions about format, length and the next step easier.
Work directly with SERO, an independent Dublin agency working with businesses in Ireland and the UK. We agree the requirements, responsibilities and next steps around your business.
/ WHERE WE CAN HELP
The work behind
the service.
These areas help define the brief. The scope is agreed around what you need.
Website Video
Give a visitor a closer look at a service, product or process. Plan where the video belongs alongside the page’s written content.
Short-Form Social Video
Build a focused piece for the feed: a clear opening, useful detail and a format suited to where it will appear.
Product & Service Video
Show the detail a customer needs to understand. Keep the subject and purpose specific rather than trying to explain everything at once.
/ HOW WE APPROACH IT
A clear next step.
Then the next.
- 01
Define the job
Agree the audience, message and destination. Review existing material and what needs to be captured before setting the scope.
- 02
Shape the sequence
Plan a clear opening, the detail that helps explain the subject and a useful ending. Keep the product, service or work at the centre of the piece.
- 03
Prepare for its destination
Review the edit in the intended format, including how the message works without sound. Agree captions, on-screen text and the delivery versions as part of the brief.
/ BEFORE WE START
A few useful
answers.
What kind of video is this?
Useful promotional and business content: website introductions, short social pieces and product or service explanations. The production requirements are agreed around the job; a large crew or studio production is not assumed.
Can the same idea work on a website and social media?
Often, but the framing and pacing may need to change. We discuss the intended placements before creating the content, rather than assume one export will suit every screen.
Can we use footage we already have?
Bring it to the first conversation. We can review its quality, relevance and permissions before agreeing whether it suits the piece or whether new material is needed.
/ LET’S TALK ABOUT YOUR BUSINESS