Promotional Campaigns
Give a relevant audience one clear offer or reason to act. Keep the message and destination aligned.
/ 06 / Make the timing count.
SMSMarketing
One message. A good reason to send it.
Some information is most useful at a particular moment. We help businesses plan concise SMS promotions, reminders and updates for an appropriate audience, with a clear purpose and enough restraint to keep the message welcome.
Start a ProjectBefore writing the message, answer three questions.
- Who needs to know?
Choose the audience around the purpose, not simply everyone in a list.
- Why now?
Pick a moment that makes the information useful. Leave out unnecessary repeats.
- What should they do?
Keep the next step clear and the destination consistent with the message.
Use email when the explanation needs more space. SMS does not have to carry the whole campaign.
/ THE STARTING POINT
Timing is part of the message.
A useful reminder and a repeated promotion are different experiences. Decide why the message belongs on a phone, who needs it and when it will help. Then write only what the recipient needs to understand and act.
Work directly with SERO, an independent Dublin agency working with businesses in Ireland and the UK. We agree the requirements, responsibilities and next steps around your business.
/ WHERE WE CAN HELP
The work behind
the service.
These areas help define the brief. The scope is agreed around what you need.
Customer Reminders & Updates
Plan timely information customers can use. Agree the purpose and distinguish service updates from promotional messages.
Audience & Consent Management
Review how the audience was collected, the intended use and opt-out handling. Confirm the appropriate setup before any send.
Scheduling & Message Planning
Choose a useful moment, a concise message and a clear next step. Coordinate with other activity so customers do not receive unnecessary repeats.
/ HOW WE APPROACH IT
A clear next step.
Then the next.
- 01
Choose the use case
Define the promotion, reminder or update. Agree the recipient group and how SMS fits with email or other activity.
- 02
Check the setup
Review the audience source, message purpose, sender setup and opt-out handling with the sending platform. Resolve those details before preparing a send.
- 03
Keep it clear and timely
Write a concise message, check its destination and agree the schedule. Review available delivery and response information before deciding what to send next.
/ BEFORE WE START
A few useful
answers.
What can SMS be used for?
Relevant promotions, customer reminders and useful updates. The purpose matters: a service notification and a marketing message are not automatically the same thing, so the proposed use needs to be reviewed.
Can we use a list of numbers we already have?
Having a number alone is not enough to decide whether it is appropriate for marketing. We review the source, intended use and opt-out arrangements before agreeing the campaign.
Should SMS replace email?
Usually the decision is which channel suits the message. Email gives you room to explain; SMS suits concise, timely information. Plan them together so customers do not receive unnecessary repetitions.
/ LET’S TALK ABOUT YOUR BUSINESS