Strategy & Planning
Choose the audience, platforms and subjects before filling a calendar. Set a manageable rhythm around the business.
/ 03 / Stay visible.
Social MediaMarketing
Give people a reason to pay attention.
A useful social presence starts with something worth saying. We plan, create and manage content around your real business: the work you do, the products you sell and the questions people ask.
Start a Project/ SOMETHING REAL TO SHARE
Your business.
More than a feed.
A useful product detail. A question answered. A closer look at the work. These are subjects people can recognise and understand.
Show the detail.Explain the service.Share what’s happening.
When a subject needs movement or a demonstration, video content can carry the idea further.
/ THE STARTING POINT
A content plan should come from the business.
Start with what is happening, what customers need to understand and which platforms suit the audience. Then turn those subjects into a manageable rhythm. Every post should have a purpose beyond keeping the account busy.
Work directly with SERO, an independent Dublin agency working with businesses in Ireland and the UK. We agree the requirements, responsibilities and next steps around your business.
/ WHERE WE CAN HELP
The work behind
the service.
These areas help define the brief. The scope is agreed around what you need.
Content Creation
Turn real products, services, people and work into clear posts. Use your existing material or agree the content we need to create.
Ongoing Management
Keep the agreed activity organised. Set clear responsibilities for approvals, monitoring and responses to comments.
Organic Campaigns & Publishing
Bring related posts together around a useful theme, launch or update. Adapt the format and publish to the agreed schedule.
/ HOW WE APPROACH IT
A clear next step.
Then the next.
- 01
Find the useful subjects
Talk through your services, products, recent work and upcoming activity. Choose the platforms and themes that fit the audience and the material available.
- 02
Create and agree
Bring the words and visuals together in the right formats. Agree who provides information, who approves content and how changes are handled before publishing.
- 03
Keep the presence moving
Schedule the agreed content, review responses and refine the next plan. Monitoring and comment replies are scoped explicitly, so nobody assumes the account is being watched around the clock.
/ BEFORE WE START
A few useful
answers.
Do we need to be on every platform?
No. The useful starting point is where your customers spend time and which formats you can support with good content. We agree a focused approach rather than opening accounts for the sake of it.
Who supplies the content?
We can work with your existing photographs, video and business information, or agree what needs to be created. Access to current work and accurate product details helps the content stay specific to your business.
Is this paid advertising?
This page describes organic content planning, creation, publishing and management. Advertising spend and paid campaign management are not assumed to be included.
/ LET’S TALK ABOUT YOUR BUSINESS