/ OUR WORK / GET HEALTHY NUTRITION
Get Healthy Nutrition.
Built around how people
actually buy.
- Client
- Get Healthy Nutrition
- Industry
- Healthy meal prep
- Scope
- Website redesign & development
E-commerce & subscriptions
SEO foundations - Website
- gethealthynutrition.ie
/ THE BUSINESS
A growing business.
A better buying experience.
Get Healthy Nutrition is an Irish meal-prep business. SERO redesigned and redeveloped its website around how customers browse meals, place orders and manage subscriptions.
The brief went beyond a visual refresh. The business needed a more cohesive buying experience, with the flexibility to support its own products, customers and ways of working.
/ BUILT AROUND THE BUSINESS
Less unnecessary weight.
More purpose.
A custom theme gave Get Healthy Nutrition control over the website’s design and behaviour. Focused custom development and integrations supported requirements that a generic theme alone could not meet.
The redevelopment also reduced unnecessary technical weight. Where a focused implementation offered a cleaner solution, it replaced general-purpose plugin overhead rather than adding another layer of complexity.
This is the thinking behind our website design and development: build around the job the site needs to do.
/ E-COMMERCE IN PRACTICE
Choose a plan.
Make it your own.
From the first product choice to the order confirmation, the buying journey was designed as one connected experience. Relevant add-ons became easier to find and include without cluttering checkout.
Subscriptions within reach.
A custom account and subscription-management experience helps customers manage their subscription status.
One connected journey.
Custom cart, checkout and order-confirmation experiences carry the same care through the purchase.
An easier extra choice.
The project owner reports a substantial increase in customers choosing add-ons following implementation.
Desktop and mobile views from the Get Healthy Nutrition project.
/ DESKTOP & MOBILE
The same care.
On a smaller screen.
The mobile experience gives the meal introduction, plan links and product photography room to stack naturally. The desktop and mobile views retain a consistent identity while working within very different spaces.
/ SEO FOUNDATIONS
Structure considered
from the start.
SEO foundations were considered throughout the redesign and development: site structure, content hierarchy, internal architecture and technical implementation, alongside crawlability, indexability, performance considerations and the responsive experience.
These were part of building a useful website, rather than a separate layer added at the end.
/ THE BUSINESS RESULT
A stronger platform
for a growing business.
The project owner reports recurring monthly revenue approximately 70–80% higher over the six-month period supplied for this case study than the comparable level before redevelopment.
That growth cannot be attributed to a website alone. Meal quality, service, wider business and marketing activity, customer demand and other commercial factors all contribute. The new site is an important supporting part of that growth, giving customers a stronger purchasing and subscription experience.
/ THE FINISHED EXPERIENCE
Built around the next order.
RoofNStop
A rebuilt online store, shaped around product discovery and the needs of the trade.
Ivy Blu Hair Salon
Services, bookings and online gift cards brought into one salon website.
/ YOUR BUSINESS. YOUR REQUIREMENTS.