/ OUR WORK / CHINA ENERGY
China Energy.
An international equipment business.
A website for a broader offer.
- Client
- China Energy
- Industry
- Energy & industrial procurement
- Scope
- Web design & development
SEO - Website
- china-energy.com
/ THE BUSINESS
More than
renewable equipment.
China Energy sources renewable energy equipment and industrial machinery for international projects. Its website needed to explain both the equipment and the services around sourcing and delivery.
SERO redeveloped the existing site as the business expanded its offer. Website development and SEO were part of the documented scope.
/ STRUCTURE & DESIGN
Product information
before an enquiry.
The catalogue presents equipment and technical information without an online checkout. Product pages support an informed conversation with the team; this is not an e-commerce project.
The project account documents technical downloads and translated content. On the current site, Renewable Solutions and Plant and Machinery provide distinct routes into the range.
The client’s blue provides the accent within a restrained dark-and-white interface.
/ THE WEBSITE IN USE
A new structure.
Existing addresses considered.
The redevelopment included a review of existing content and redirects. Those decisions belong alongside the design and build, particularly when a catalogue changes shape.
Our guide to What Is a 301 Redirect and When Should You Use One? explains the role of permanent redirects during a rebuild.
Genuine project-era website views.
/ DESKTOP & MOBILE
Two divisions.
One clear starting point.
The supplied views show the same opening message across desktop and mobile. Navigation introduces the two equipment divisions before the visitor moves into individual products.
JCD Construction Services
Separate routes for companies hiring operatives and people looking to join the workforce.
/ YOUR BUSINESS. YOUR REQUIREMENTS.