Website Development | Search Engine Optimisation(SEO) | Logo Design
M.W. Mummery Roofing is a long-established roofing company based in Hertfordshire and London, with over 60 years of experience in the industry. The business has built a strong reputation offline through quality workmanship and long-term client relationships, but its online presence did not reflect this level of professionalism.
Prior to this project, the company was operating with a website originally built in 2016 that was fundamentally flawed from both a technical and SEO perspective. The site contained irrelevant tags such as “cocktails” and “hipster”, placeholder “lorem ipsum” blog content, no proper H1 structure, and extremely poor SEO titles and meta descriptions. In many cases, pages were labelled simply as “Services” rather than being optimised for relevant search terms such as roofing services in London or Hertfordshire.
The website appeared to have been built using a generic template with minimal customisation, leaving search engines unable to clearly understand who the business was, what services they offered, or where they operated. As a result, visibility was poor and the website failed to support the business in any meaningful way.
Michael, the owner of M.W. Mummery Roofing, reached out specifically due to my experience in the roofing industry and roofing website design. From the outset, he was clear that he did not want a typical “roofer-style” website. Instead, he wanted a more refined, architectural design that reflected the quality, heritage, and professionalism of the business.
The goal of this project was to deliver a complete overhaul through roofing website design in London, creating a website that accurately represents a company with over six decades of experience while also laying strong technical and SEO foundations for future growth.
The scope of work included website design, website development, hosting, basic SEO setup, and the creation of a new logo. The project was delivered within a two-week timeline, ensuring the business could quickly move away from its outdated online presence and begin presenting itself professionally online.
The approach to the M.W. Mummery Roofing project was driven by design quality, technical accuracy, and SEO correctness, ensuring the new website would stand out in a highly competitive London roofing market.
Design Direction & Positioning
The project began with a focus on design. After discussing Michael’s vision, it was clear the website needed to move away from generic roofing visuals and instead adopt a more sophisticated, architectural style. Multiple design concepts were created and refined before being presented, with the final direction exceeding the client’s expectations and aligning perfectly with the brand.
This design-led approach ensured the website reflected the company’s heritage, professionalism, and attention to detail rather than relying on clichéd industry templates.
Technical Setup & Hosting
Once the design direction was approved, the domain was purchased and the website was built using WordPress on a dedicated server located in the UK. This provided a fast, stable hosting environment suitable for a London-based business and ensured strong performance from launch.
Only essential plugins and clean development practices were used, keeping the site lightweight and easy to maintain.
SEO Cleanup & Best Practices
Given the state of the old website, a clean slate approach was taken for SEO. The new site was built with proper heading structure, meaningful page titles, and relevant meta descriptions aligned with Roofing Website Design London and related service terms.
A series of audits and tests were carried out using Sitebulb, Ubersuggest, and GTmetrix to ensure the website met and exceeded modern SEO and performance standards before launch. Every element was reviewed to ensure search engines could clearly identify who the business is, what services are offered, and where those services are provided.
Speed, Performance & Launch
Performance was treated as a priority. Load times, mobile usability, and technical stability were all tested extensively prior to launch, ensuring the website was fast and user friendly across devices.
The entire build, testing, and launch process was completed within two weeks, without compromising on quality or attention to detail.
The launch of the new M.W. Mummery Roofing website marked a significant transformation in the company’s online presence.
Within one day of launch, Google had already indexed the website and ranked the business name on the first page of search results. While brand-name ranking is expected, the speed at which this occurred was notable. With the old website, it had taken weeks for the business to appear in search results due to poor meta data and unclear site structure.
The immediate indexing confirmed that Google could now clearly understand who the business is, what services they offer, and where they operate. This alone represented a major improvement over the previous site and demonstrated the importance of correct technical and SEO foundations.
The business owner has been extremely happy with the final result. The new website accurately reflects the quality, experience, and professionalism of a company that has been operating for over 60 years. The site is easy to use, visually refined, and provides a strong platform for showcasing future projects and completed work.
Importantly, this project has laid the groundwork for long-term growth. With strong foundations now in place, the business is preparing to begin ongoing SEO work, making this the start of an exciting growth journey rather than a one-off redesign.
Overall, this project highlights how roofing website design in London, when approached with strategy, experience, and attention to detail, can completely reposition a long-established business online and prepare it for sustained success in a competitive market.