Glen Doran Electrical is an electrical services business based in Kildare, providing residential and commercial electrical services across Kildare, Dublin, Meath, Westmeath, and Offaly. While the company is based in Kildare, they are open to travelling to surrounding counties to support a wide range of electrical projects.
The business offers a focused set of services including residential electrical work, commercial electrical services, agricultural electrical installations, and security camera installation. These services are aimed primarily at residential and commercial clients who require reliable, compliant, and professional electrical solutions.
This project involved the creation of a brand-new website for a new business. Prior to this, Glen Doran Electrical had no website or online platform in place. As a result, there was no central location for potential customers to view available services, understand coverage areas, or assess the professionalism of the business before making contact.
The primary objective of the project was to create a clear and professional website that allowed customers to easily view services and understand what Glen Doran Electrical offers. The website needed to act as a simple but effective introduction to the business, establishing trust from the outset and supporting early-stage growth.
The scope of work included full website design and website development, delivered within a tight two-week timeline. The site was structured to clearly present services, service areas, and key trust signals, including Safe Electric compliance, which is essential for credibility within the electrical industry.
As a new business entering a competitive market, the website was designed to provide a strong foundation for future growth. By focusing on clarity, usability, and a professional presentation, the website gives Glen Doran Electrical a solid starting point to build visibility, attract enquiries, and expand its client base over time.
The approach to building the Glen Doran Electrical website focused on design clarity, user friendliness, and trust. As a new business, it was essential that visitors could immediately understand what services were offered and feel confident in the electrician’s qualifications without having to search through the site.
From the outset, the website was designed to ensure customers could find exactly what they were looking for with minimal effort. Services are clearly presented, navigation is simple and intuitive, and key information is surfaced quickly to support decision-making.
Several design concepts were explored before settling on the final layout. The chosen design was selected because it provides a clean, professional appearance while remaining easy to navigate across both mobile and desktop devices. This ensures a consistent and accessible experience regardless of how customers access the site.
A strong emphasis was placed on clearly communicating that Glen Doran Electrical is fully qualified and compliant. Safe Electric registration and relevant credentials are clearly displayed, reinforcing trust and credibility from the first visit.
For customers comparing electricians, being able to quickly confirm qualifications is critical. The website was structured to make this information visible without overwhelming the user or distracting from the core services.
Although the primary focus was on usability and presentation, SEO best practices were implemented throughout the build. The website follows clean structure, correct heading usage, and optimised content to ensure it can be understood easily by search engines.
Once the site was ready to go live, it was immediately connected to Google Search Console and submitted for indexing. This ensured the website could begin appearing in search results as quickly as possible, laying the groundwork for future visibility and growth.
While the website currently focuses on service presentation, the underlying structure supports future expansion. As the business grows, additional content, services, or location targeting can be added without requiring a redesign or structural overhaul.
This approach ensures the website remains useful not just at launch, but as Glen Doran Electrical continues to develop its online presence.
The launch of the Glen Doran Electrical website has delivered a strong foundation for the business as it enters the market.
Following launch, the website generated a number of inbound enquiries, confirming that the site is clear, accessible, and effective at encouraging potential customers to make contact. As a new business without ongoing SEO or social media activity, these early leads demonstrate that the website is already performing its core role as a reliable point of entry for new customers.
While no ongoing SEO or marketing campaigns are currently in place, the website has been built following best practices, ensuring it is well positioned should the client choose to invest in growth in the future. The structure, design, and technical setup provide a solid base that can be expanded without requiring redevelopment.
Client feedback has been extremely positive. The client is very happy with the final result and loves how the website looks and functions across both mobile and desktop. The site clearly communicates services, qualifications, and coverage areas, giving the business a professional online presence that reflects the quality of the work offered.
Overall, this project demonstrates the value of a well-designed, user-friendly website as a starting point for a new business. Even without ongoing marketing activity, the website provides credibility, supports inbound enquiries, and gives Glen Doran Electrical a strong platform to build on when the time is right.
