Website Development | Search Engine Optimisation (SEO) | Automations
Ivy Blu Hair Salon is a well-established hair salon based in Leixlip, Kildare, offering a full range of professional hair services. As a complete hair salon, the business provides everything customers would typically expect, including cutting, colouring, styling, treatments, and premium salon services.
Although the salon has been operating successfully since 2014, it had no dedicated website until 2025. Prior to this project, Ivy Blu Hair Salon relied solely on Instagram and a third-party booking link. While customers could book appointments, there was no clear place to view services, pricing, or information about the salon without navigating multiple steps and selecting a stylist first. This created unnecessary friction for new customers and limited the salon’s ability to attract a wider audience through search.
The primary goal of this project was to create a hair salon website design that acted as a central hub for the business. The website needed to clearly showcase services, provide transparency around offerings, and give potential customers an easy way to understand what the salon provides before booking. At the same time, the site needed to support long-term growth by expanding visibility beyond Leixlip into wider areas of Kildare through SEO.
The scope of work covered the full delivery of the website, including design, content creation, SEO implementation, and hosting setup. In addition to the core website build, an automation was implemented using Make Automation and Stripe to allow customers to purchase gift cards online, creating an additional revenue stream and improving customer convenience.
Despite competing against two long-established salons in the area that have had websites for years, the new Ivy Blu Hair Salon website has quickly gained traction. Through a strong focus on structure, content, and local SEO, the site now attracts the highest levels of traffic and keyword visibility in the local area, demonstrating the impact of a well-executed hair salon website design even in a competitive market.
This project highlights how a business with a strong offline reputation can significantly amplify its reach and customer base by introducing a professionally built website designed around user intent, clarity, and search visibility.
The approach to the Ivy Blu Hair Salon project focused on building a hair salon website design that could do two things well: make services and pricing easy to find for new customers, and create a strong SEO foundation that could expand visibility beyond Leixlip into wider areas of Kildare.
Once the core structure of the website was in place, the SEO strategy moved beyond just ranking in Leixlip. We began targeting nearby high-value areas in Kildare, including Maynooth, by creating content and optimisation that aligned with real local search intent.
This strategy was validated quickly. When we checked in with the salon owner after targeting Maynooth, she confirmed they were already seeing new customers coming from that area. That immediate feedback showed the SEO work was translating into real bookings, not just impressions.
Rather than relying on surface-level tweaks, the website was built with the correct structure from the ground up. That meant clear service organisation, logical page hierarchy, and content that matches what customers actually search for when comparing salons.
By combining strong structure with a solid understanding of Google search signals, and by closely monitoring movements and performance changes over time, the site was able to outperform established competitors who had been online for years.
A key part of the website build was adding a gift card purchase system through a Make and Stripe automation. This gave customers an easy way to buy gift cards directly through the website without friction, while keeping the process simple for the business to manage.
The client was delighted with how smooth the gift card process is, and it added a valuable feature that supports both customer experience and revenue growth.
Throughout the rollout, performance and SEO movements were monitored closely, allowing us to stay ahead of changes and continue building momentum. This ensured the website did not just launch well, but continued improving as Google indexed new content and the local visibility expanded.
The results delivered by the Ivy Blu Hair Salon hair salon website design have been extremely positive, both from a search visibility and customer experience perspective.
Following the launch and SEO rollout, the salon began ranking in the exact locations and search terms that were targeted. Visibility across Leixlip and surrounding areas of Kildare improved steadily, reinforcing the effectiveness of the website structure, content strategy, and local SEO foundations put in place.
Customer feedback has also been a strong indicator of success. Clients responded positively to how easy it is to view services, understand offerings, and engage with the salon through the website. Having a dedicated platform where customers can explore services before booking removed friction that previously existed when relying solely on social media and third-party booking links.
From a business standpoint, the client has been extremely happy with the results. The website accurately represents the brand, supports growth into wider areas, and provides a professional online presence that matches the quality of the salon itself.
Overall, this project demonstrates how a well-executed hair salon website design can elevate a long-established business, improve local visibility, and create a better experience for both new and existing customers without overcomplicating the booking journey.
