Lux Electrical Contractors is an electrical services company based in Kildare, providing residential, commercial, and industrial electrical services across the region. Their offering covers a wide range of work including home electrical installations, rewires, extensions, commercial fit-outs, industrial electrical services for data centres and pharmaceutical facilities, electrical maintenance, and a 24/7 emergency call-out service.
A key part of the business is its focus on renewable and future-focused solutions. Lux Electrical Contractors provides solar PV installations in Ireland, including SEAI grant assistance and zero-VAT solar installations, as well as electric car charger installations for residential properties. The company is both SEAI registered and Safe Electric registered, positioning them as a compliant and trusted contractor in a competitive market.
This project was a brand-new electrician website, built for a company with no existing website, no client base, and no online visibility. There were no foundations in place prior to the build, meaning the website needed to establish credibility, generate visibility, and begin attracting enquiries as quickly as possible.
The primary goal of the project was to put the business on the map. The electrician website needed to support search visibility from launch while also acting as a strong lead-generation tool in a highly competitive sector. It was essential that the site clearly communicated services, qualifications, and coverage areas, while also building trust with potential customers visiting the site for the first time.
The scope of work covered the full delivery of the electrician website from start to finish. This included website design and development, SEO implementation, content creation, hosting setup, and performance optimisation. Care was taken to ensure only necessary plugins and clean code were used, allowing the website to remain fast, stable, and scalable from day one.
With a three-week timeline and strong competition within the electrical services market, the website was built with structure, clarity, and SEO best practices at its core. The end result is a professional electrician website that supports residential, commercial, and industrial enquiries, while providing a strong foundation for ongoing organic growth and lead generation.
The approach to building the Lux Electrical Contractors electrician website focused heavily on location and service-based SEO, ensuring the business could compete quickly in a highly saturated market despite being a brand-new company.
From the outset, the electrician website was structured around clearly defined services and targeted locations, with a strong focus on Kildare as the primary service area. Each core service was given its own dedicated page, allowing search engines to clearly understand what the business offers and where those services are provided.
This structure ensured the electrician website aligned closely with real-world search intent, whether users were looking for residential electrical work, solar PV installation, emergency call-outs, or electric car charger installation in Ireland. By building relevance at both a service and location level, the site was positioned to grow organic visibility efficiently.
Before launch, in-depth audits were carried out using Sitebulb and GTMetrix to ensure the electrician website was technically sound. These audits focused on crawlability, structure, performance, and unnecessary code or plugins that could negatively impact speed or SEO.
Only essential tools and functionality were used throughout the build, keeping the site lightweight, fast, and easy to maintain. This clean technical foundation ensured the website launched without underlying issues that could limit SEO performance later.
Once the electrician website was ready to go live, it was connected to Google Search Console to allow for full monitoring and indexing control. The site was submitted directly to Google to begin the indexing process as quickly as possible, marking the official start of the SEO journey.
This proactive setup allowed performance, impressions, and keyword growth to be tracked from day one, providing clear insight into how the website was progressing in search results.
The focus on structure, relevance, and technical cleanliness delivered strong results in a short timeframe. Within four months of SEO work, the electrician website was already attracting traffic levels comparable to some of the top electrician websites in Kildare.
By six months, the site had surpassed many established competitors, with increased visibility translating directly into consistent enquiries. This demonstrated that a well-structured electrician website, built with SEO at its core, can compete effectively even against long-established businesses.
Rather than chasing short-term tactics, the electrician website was built to scale. The service and location framework allows new content to be added easily, supporting continued growth in both rankings and lead generation as the business expands.
This approach ensured Lux Electrical Contractors launched with a strong foundation and continues to benefit from steady, compounding SEO performance over time.
The results delivered by the Lux Electrical Contractors electrician website clearly demonstrate the impact of a well-structured, SEO-led approach in a competitive market.
At the time of writing this project, the website has generated 12 inbound leads in the last 7 days alone, confirming that the site is consistently attracting high-intent traffic rather than passive visitors. For a business that launched with no prior online presence or client base, this represents a strong and measurable return in a short space of time.
One of the standout successes of this project is the speed at which the electrician website began outperforming long-established competitors. Within months, the site overtook electrical contractor websites that had been live for over ten years. This highlights the importance of correct structure, clean technical setup, and a strong understanding of how Google evaluates relevance, intent, and authority.
The growth in traffic was directly reflected in lead volume. As visibility increased across service and location-based searches in Kildare, the electrician website transitioned from early traction to consistent enquiry generation. This validated the decision to prioritise structure, service relevance, and local SEO from the outset rather than relying on shortcuts or short-term tactics.
Client feedback has been extremely positive. The client is very happy with the performance of the website and the quality of leads being generated. The site accurately reflects the professionalism of the business, clearly communicates services and certifications, and supports ongoing growth without requiring constant intervention.
Importantly, performance has remained strong over time. The electrician website continues to attract traffic, generate enquiries, and hold rankings across a range of relevant electrical service keywords. Rather than a short-lived spike, the project has delivered a stable, high-performing platform that continues to support the business as it grows.
This project demonstrates how a strategically built electrician website, backed by SEO knowledge and real-world experience, can compete and win against long-established players in a saturated industry.
